Friday 20 March 2009

Case Studies-Miss Potter

There are many films that rely on Hollywood for their production and marketing, in short money, however there are many independent films that do acquire their own money from UK sources. For example Miss Potter was funded by the UK film council.

The UK film council gets their money from the National Lottery and some money is funded by the the government to ensure that UK independent films are marketed and represented well all over the UK as well as in other countries, most of the films have an economical, cultural and educational films.

Miss Potter received a contribution from the UK film council which was budgeted to around 1,200,000, and when it was released it made the same amount of money and more, in DVDs and ticket sales. As the film was about the Author Beatrix Potter, her books already had a fan base, from the older generation to the younger genereation that have been brought up reading her books, because of the huge fan base this alreday showed that the film would make money and it was a definate that there were a lot of die- hard fans that would go and see the film.

Although Beatrix Potter had a fan base already, Renee Zellweger also has a huge fan base form all over the world, especially in America for the film Me, Myself and Irene and in England for her fan base in the Bridget Jones movies. This also may have contributed to Miss Potter making money.

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