Case study - The day the earth stood still

This film is a new release as of 12/12/08, this film is a modern day war of the worlds and a remake of the 1951 "the day the the earth stood still".

The 1951 version the box office results in rentals of the film was around $1,850,000 in USA alone.
The box office results for the first weekend is a gross to date of $30.5 million in the USA and is now at the top of the chart for box office. These recent results from IMDB.com show that as of the 12/12/08 this film is now beating the Quatum of Solace rating at just $3.72 million at the present time- http://www.imdb.com/chart/ . However the day the earth stood still is still not beating the box office results for the Quatum of Solace in its opening weekend.

However in UK cinemas, Madagascar 2 is at the top and the day the earth stood still is second, according to the guardian film site. The UK box office results for the day the earth stood still is roughly around £ 3 million pounds in its opening weekend. Where as Madagacar 2 is rougly around £10 million - http://www.guardian.co.uk/film/filmblog/2008/dec/16/uk-box-office-analysis

Since the film is a remake the older generatiopn who watched that film is likely to go and see this one. The older generation are not the only ones however who are interested. The younger generation today who are interested in sci fi film are likely to be interested too. The marketing for is coming mostly from trailers and the posters and the internet, mainly through MSN, Bebo, Facebook and other social networking site advertisements and pop ups on the pages.
This film acorrding to a review from the guardian film critic it is a big budget film with big budget stars such as Keanu reeves, Kathy Bates and John Cleese.

Most papers and internet sites have given the film a majority rating of around 6/10 overall.