Mamma Mia- case study

MARKETING
There is so much makerting for this film, and apparently according to records it has been the fastest selling DVD ever. The different types of marketing for this film has been covered by so many aspects such as the offical film websitse and imdb.com, as well as this the british poster which has all of the film's stars names and pictures posted on it.
http://www.mamma-mia.com/movie.asp
This film also had so much marketing because it is a broadway show which alreday had a popular audinece into a movie, which drew in a lot of former fans and people who grew up listening to ABBA.
STAR IMAGES
The film was not only a hit for its quality musical content, but for the massive British and American star icons, such as Meryl Streep (Lemmony snickets a series of unfortuante events, She- Devil etc) Pierce Brosnan ( Bond film star), Colin Firth (Love Actually, Bridget Jones 1 and 2), Julie Walters (All Harry Potter films) and one that appeals to the younger generation for her role in teen hit movie "Mean Girls", Amanda Seyfried.
FILM EXHIBITION
MAMMA MIA TRAILER- http://uk.youtube.com/watch?v=FKx_14vJNZg
By creating a film aimed at all generations the marketing statistics show that this was one of the biggest box office hits. The film made $9,627,000 in its opening day in the United States and Canada, and $27,605,376 in its opening weekend, ranking #2 at the box office, behind The Dark Knight. In the UK, Mamma Mia! has grossed £69,161,234 as of January 8, 2009, and is the highest grossing film of all time at the UK box office. The film opened at #1 in the U.K, taking £6,594,058 on 496 screens. It has also become on of the most fastest selling DVDs of all time.